Socraweb

Digital television is more naturalized would think in the Netherlands then you perhaps. Meanwhile almost the half of the keep house in our country digital Tv looks.

That is the surprising outcome of the Digital Monitor of Synovate/Interview DUTCH RAILWAYS for which every quarter two thousand keep house interrogated become. The positions of affairs in the second quarter of 2007 are compared with that of a year before.

The spread of digital television had been increased to be in that period with the half. The medium was found of meanwhile in the so-called early majority-Phase of the adoption cycle, what will say that the digital-Tv-viewer always more begins to resemble the average Dutchman. Yet it are still something often men that change on digital Tv. They are between the 35 and 55 years old, have a bovenmodaal enter andor two thuiswonende children.

Also its there profile difference under users of different types connection. The men, that digital Tv look via the ether, are between the forty and fifty years old and have no (thuiswonende) children. They live available came mostly in the west of the country, what is to be declared through the fact that Digitenne it firstly in the Conurbation. Digital Tvs via the dish is a real men thing. These viewers live often in the east and north of the country and have a more persons household.

Kabelaar UPC remains the largest digital Tv-provider of the country. Cable is then also the most important infrastructure for digital Tv: 24 per cent of all Tv-looking keep house sees to about digital cable-Tv. Tvs via ADSL (IPTV) is developing remains only as yet far behind: only per cent of the keep house celebrate makes of this use.

Men let be held back of a change to digital television through the expenses and the fact that a so-called settopbox necessarily is. But the most important reasons is usual that they to it no need have.