The ABC of the interactive marketing

Affiliate program: also source partner, associate or referral program Named. Other websites can placed a link to your website. If someone on the link clicks and to your website comes, gets that an identification code. The referring website a commission gets perform on the purchases through these visitors, and sometimes on the visits self.

Banner: The advertisement space on commercile websites. Contain often a shady to the site of the advertiser. The standard size is a lying rectangle of 468 on 60 pixels at the top the site, but these days one sees more and more the skyscraper, a standing rectangle right of the text, or the rectangle, A rectangle in the Middle the text. The design can go from an usual picture till a real website. Roll-out banners roll moves from till a larger size when you about it with the mouse, and rich media-Banners use movie and sound.

Button: A graphic button on a website on which you can click. Mostly a logo of a business, with a shady to the companyssite.

Classifieds: Indications of advertisements in a directory, the index with categories of a missing machine, free or to pay. To compare with the searchertjes in the paper.

E-mailmarketing: Marketing that use makes of e-mail. By which one the target group directly summons via e-mail or an advertisement most place in e-sense. In the first case, we distinguish three childs. Spam or junk e-mail Is unwanted e-mail. By open-out Must the receiver specifically let know that he no advertising more wishes to receive. By open-in or permission-based E-mail gives the receiver the explicit permission for advertising. As a result of the discussion around the privacy of the consumer, there are as source strict as generous forms of open-in worked out. By a double open-in Becomes the permission yet once a second time asked in an affirmative e-mail. By a soft open-in Regime may a business the e-mailaddresssen of known customers and commit source without permission use.

Gamercial: advergaming or gamevertising. Advertise via an on-line game, especially developed for a brand or business.

Microsite: also source minisite. A small website with commercile content, linked at an on-line advertisement. Mostly a robust from the lumps plants banner, consisting of different webpage's that on itself a small site form.