Socraweb

Internet and television merge, as source as for services as as for equipment. Content lynx comes becomes to stand of the voorverpakte bundles of stations and televisionkijken an interactive experience.

This are no new understandings. But according to PricewaterhouseCoopers (PwC), it are the three most important trends for television on the long term. In a new report about digitalisering, written on the order of the authorities, sketches the investigation desk a picture of the future.

televisionkijken becomes look firstly a town more active experience; past the liabilities and zappen. That comes because navigate through content - movies, series, shows - always simpler and gebruiksvriendelijker becomes. Further comes there in the future possible a game element by look, through the addition of interactiviteit.

Secondly hits the content cut up, through the coming of products and services as digital videorecorders video on demand or delay Tv. The clutch with program bundle of stations disappears: consumers bring self loose programs together. Furthermore they content will produce always more self, remains the offer of Tv-producers already and broadcasting stations important.

That offer becomes only larger: digitalisering of infrastructures for the distribution of broadcasting station services sees to now already for an increase of the number of offered channels. The introduction of theme channels brings yet more content. Although still three-quarters by the view time at the ten most popular Dutch Tv-channels is spent, will the view time per channel on term decrease.

If third large trend names PwC the versmelting of internet and television on the level of services and equipment. There are all existing examples of that, as televisions that via thread lynx networks play can truces of a computer. Or websites true consumers movies can add, that dispatched become then via a special television channel. An example is Zizone of Essent Kabelcom, based on the American example of Current TV.

Television has that interaction and versmelting with the internet also necessarily, interesting to remain for younger persons. They go after all otherwise with media. They slide on of television to internet and gaming. Vijftigplussers look look currently daily almost two turns so much television as younger persons of thirteen till and with nineteen year, as in the report is to be read.

“On term know we only yet but 'dumb screens', of which form and size especially through the location be fixed”, stilt PwC. “Think of the large flattened screen in the living room, a smaller screen behind in the car and a mini screen on the mobile handset.” That screens are aimed for and filled by all sorts of devices and services.