Socraweb

The veelbekeken SuperBowl-final past weekend was the start for a Pepsi-campaign by which thousand musicdownloads via the iTunes Music Disturb to win are. Remarkable is the accompanying advertisement, that on playful manner alludeerde on the campaign that the music industry leads against downloaders. Male leads are younger persons that by the RIAA reel have been accused.

The advertising campaigns is complete the work of Pepsi, but source large support of Apple gets. As is present the front page of the Apple-website in the U.S. adapted to make for the initiative advertising. On the webpage now tens Pepsi-bottles are displayed, with the slogan: “Pepsi, 1 in 3 wins drink. Legally download ate free music iTunes”. The campaign do not discharges with that single a shot in the direction of the music industry, but also direction Coca-Coke. That began recent with an own legal music service.

The remarkable advertising derision that dispatched became during the SuperBowl, different younger persons showed that got in the voorbije months a letter of the Recording Industry Association or America (RIAA) in the bus. While they confess that they previously illegal music took away, appeared there on the screen words as “busted”, “accused” and “incriminated”. In the background, Green Day the Clash-cover plays I fought the law (but the law won). The movie ends with the words: “We go yet always music free of charge of the Internet download. And nobody can do there something at.”

With that becomes refer to the fact that a million Pepsi-bottles a code will contain with which a free song can be downloaded. Yet is there only controversy around the advertising, because the impressions are given that download without payment no bad affair is. Just that tries to make the music industry now all different months via an agressive campaign clear at surfers. That did the RIAA among many through single hundred men, below which the younger persons to threaten in the derision, with a trial.