Socraweb

Television, and media in the general, someone can make or crack. The same counts for marketing. A good product can yield through bad marketing of a disappointing sale.

While a bad product become can reason through a good strategy perhaps yet.

Philips
One of the most known marketingmissers is Philips. We take the proof on the sum. If I you the name Coca-Coke give, then think you undoubtedly at the same time of soft drink drink, and by Nokia think you possibly of the newest models gsm's. Only at which products think you by the brand 'Philips'” Lighting and tv sets. Only know you that Philips also webcams, ijsmachines and digital thermometers below its umbrella has”

The origin of that lies in the former marketing strategy of the business. For each new product, an unique brand became uses, became through which the products no longer with Philips geassocieerd. On a particular moment, one saw the mistake of that in and got the business Cor Boonstra in house more structure in their marketing strategy to bring.

All products will wanted to become from now on undername, make namely Philips, with as a slogan of 'Let's things better'. That way hoped one that the consumers after time really the right associations would make. That happened also and the sale figures went again steadily ahead. Only really appeared till on today that the brand within the segments, television and lighting an authority is, while the brand acquaintances from house, garden and kitchen apparatuses, behind remains limp.

Apple
Also the history of technology business Apple, is no onbesproken leaf. In 1985, the business the chance wanted to lie to become the largest its sector, Clenched to point at the cost of Microsoft, through the proposal of Hole for the Apple Licensing or Mac Technology finished. When the business that beginning years ninety realized, was it however already too late. And although one would think that Apple its lesson source learned would have, followed there in 1993 a new more wrong, this turn of the marketing division.

Apple developed as first a PDA (personal digital assistant), a skilful pocket computer your agenda on by to hold, to listen to music, et cetera. The apparatus got the name Newton and will a billions market tap. With many tromgeroffel, the ingenious device became then also introduced. Only as an old proverb says 'almost and hurry is rarely good'.

Because the marketing division the product so fast possible on the market with a 'spraakmakende' campaign technical experts had to bring wanted to let read the PDA a hand letter text through a computer voice. Through the faulty handwriting recognition, this led however till laughable presentations, of which the media did afterwards extensive report. Moreover pale the consumer self most not in the least enthousiastically. And as if the many criticism of users not yet was enough, became the apparatus also the center of derision in an American strip that the use of the PDA complete afkraakte. Meanwhile competitors listened Haul and launched Microsoft source to their users and then also successful own PDA. The Apple Newton-project became in 1998 ststuffed.