Kopie run printer expensive copier drives away
HP binds with a cheap copymachine on base of the Laserjet-printer, the fight at with large copierfabrikanten than Canon and Xerox. HP want to conquer in two year time ten per cent market share.
As multifuntionele printers become faster and more fast, is the difference between a network printer and a copymachine yet but with difficulty to discover. That is why HP sell goes the new multifunctionele laser printers now than a copyapparaat.
According to the manufacturer is the monochrome 4345mfp a cheaper alternative for copyapparaten with expensive service contracts. HP aims high and will two year from now a market share of ten per cent in the copymarket have. The world-wide volume of trade in that sector amounts to annually 24 billion dollar and is dominated by Canon and Xerox.
HP new copier/network printer was presented past week in Frankfurt. HP begins with an agressive price position of 2600 Euros, next the manufacturer three turn as cheap as a concise copyapparaat. The expense saving is reaches to let through 'superfluous' positions as A3-capaciteit and complicated paper finishing off behind. “90 per cent of the businesses copyt only on A4-formaat”, knowledge HP-spokesman Jos Baltes. “About which will you then A3-papier in all copiers must have”"
The price per page amounts to 2 until 2.25 penny, but the largest saving sit according to HP in the service contracts. “Some large brands the customer a service contract force out to serve, that long not always legal is. With the 4345mfp is not a service contract oblige”, according to Baltes
Xerox hit back
While HP preys on the copymarket, try the copierfabrikanten meanwhile with from the printer market to eat candy. With name Xerox to the SME at the same time network printers expanding strengthen is the last years and related articles. Does besides become HP directly on the granule taken with for instance Xerox-toner for HPs Laserjet-printers. Printers may be is made then cheap in purchase, the most profit in this branch with the sale of supplies: ink, toners and paper.