IBM goes for color
For the first time in its existence goes want to offer IBM notebooks in someone else then black. That means the Taiwanese vakblad DigiTimes, that has caught that the restrained appearance of the ThinkPad too much feminine customers deters.
IBM self gives all its notebookmodels, of large till small and of G till X, the same design with. Actual are the jet-black ThinkPads already more than ten year scarcely of appearance changed. The legend want that the restrained design genspireerd became through the shoukadou bentou, The traditional, black sheet lunch box in Japan. Where or not, the ThinkPad-design became in every respect through IBM designcenter in Yamato drawn.
The simply colorful light point in the design is the in the keyboard gentegreerde red trackpoint, IBM alternative for the mouse steering. With the choice for a restrained design, the manufacturer want to emphasize possibly virtue - an important requirement for the mainly concise users of ThinkPads.
Only in that strategy now change comes, claims DigiTimes. From the fall, IBM notebooks in other colors would offer. It is not known about which color it goes whether the colorful notebooks the name ThinkPad will carry. In the past, IBM brought out together a silver notebook with LG Electronics already once.
For IBM, this is a large design revolution, but scarcely pioneer work. Brands as Apple and Sony specialize self for years in colorful notebooks - already appears that trends already controlled. Even that other restrained boy, Dell, already a time has so-called back cover color inserts For the Inspiron-notebooks in its gamut.