Socraweb

The blow round the Google SERP (Search Engine Result Page) rages in all amuck. Effort is a place on the first results leaf of the most popular missing machine. The only weapon is the quality of the content and of the left that to the site refer. That read we about that in the guidelines of the referee self.

In reality, sly webmasters try to lie the pagerank to benvloeden via all sorts of tricks without awake from quality. Via so-called blackhat-techniques try they the Googlebot, the spider that webpage's indexeert, the garden to lead more high to score by missing tasks.,. Here an anthology follows from the bans black trukendoos.

Doorway pages
The most ingenious technique Google to mislead is that of the doorway pages. That its pages that the surfer do never gets to see, but the missing machine well. The doorway page has been optimized totally for a particular key word, but has little to make with the content that the visitor to see gets.

The surfer is refered immediately to someone else page, with other content. Doorway pages do not use may naturally, that among many BMW and Yakult in the past experienced. When Google found their front doors, both sites a time were kept away long from the ranking.

Cloaking
Someone else illicit technique that webmasters once in a while apply is cloaking. That is a technique by which the pages that the visitors to see gets in a code has been written, that the missing machines difficult or cannot read, for instance Javascript. The Googlebot gets to see a whole other page, that has been optimized for a particular missing term.

Neat as by the technique with doorway pages, do not sees the missing machine the same content as the surfer. And that roars in against the rules of Google. It can a time last for the Googlebot gotten has what there at the hand is, but after that disappears the site guaranteed temporary from the index.

Keyword dope and white-on-white
Cloaking and doorway pages ask best what programmerkennis. Only also webmasters that less technical onderlegd are, try the Googlebot too cleverly finished to be. They take advantage of techniques as a keyword stuffing and white-on-white. The principle is simple: beginning the page with a shorten text that crooked state of the key words and the spider does the rest.

The white-on-white-technique that text in the background color of the page set, so that it do not disturbs the surfer. Google sees these old tricks naturally already a time. He who on it catches becomes, do not disappears generally from the index, but a lot falls place in the ranking.