Socraweb

climbers
Direct marketing and the interactive channels remain the strongest climbers, as appeared. 'The most important reason for their success is that you rush results can see', lays Michle Titmouse, partner of The House or Marketing out.

Because these channels more easily measurable are, is their popularity larger than for for instance an action or image-directed campaign. Examples of interactive channels and new media its the internet, e-mail marketing, blogging, podcasting, interactive television.

Blogging appears to be present a real hype, remains will constitute already yet but the question or it ever also real part of a real campaign. 'Know is the same as do', do not says professor Patrick De Pelsmacker of University Antwerp.

It is then also not because a lot of marketeers, and also managers, the phenomenon blogging as term know, that they it also as essential part in their strategy integrate.

The internet is meanwhile uitgegroeid till a full medium and yet in full expansion. 'Everything with the digitalisatie of the media to make has, does the well', says Franky Willekens. 'I think then for instance of TV on demand, but also at all other disciplines in which the digital hatch increases, for instance e-mail by DM or interactive billboards, online buzz, et cetera.'

'Also radio does the quite very good', knowledge Davy Caluwaerts of DuvalGuillaume. 'With radio can you namely tactical actions lead that on very short term a very high frequency get. Moreover is the production of a derision these days feasible and is one medium that very flexible is.'