CDNow goes in sea with Amazon
Amazon goes the underlying technology and service of CDNow on self take, reports the Financial Tim. Yet it becomes no complete take-over purchase. Mediagiant Bertelsmann remains owner of the online flat affair.
It is not known which sum Amazon gets for the uitbaten of CDNow. com. Opposite they want neither Bertelsmann a pronunciation do. Presumably Amazon will pocket a percentage of the volume of trade.
In exchange for that the e-commerce will commit all back-pantry Activities of CDNow on self take. Bertelsmann remains the boss of the online flat affair, but will vouch not longer for the daily uitbating. Before Amazon in the V. S came. already till a similar agreement with among many Toys 'R' Us and Virgin Megastores.
There becomes also work on the intention of CDNow, says the Financial Tim. The e-store will not be longer a general sale point for music and other media, but earlier supports offer at the American Be-Music-clubs. That its also property of Bertelsmann. That will frames in a new strategy of the mediagiant. After an extensive excursion on the Internet - with among many participations in Napster - goes Bertelsmann self back concentrate on traditional media channels.